What are Digital Signage and Video Marketing?

Using visuals to showcase your products and services and tell your story can be an effective way to capture attention, enhance your audience’s emotional connection with your brand and inspire action.

Consider these ideas for digital signage and video marketing.

What is Digital Signage?

Digital signage is a display that can be updated electronically, whether it’s a billboard, a wall advertisement or a sign.

Compared to printed alternatives, digital signage offers a modern, eye-catching display for advertising and sharing information with your audience.

Digital content is flexible, so it’s easy to quickly make updates or schedule content for specific time frames and audiences.

Digital signage also offers more options for making your content stand out, from video to powerful graphics to real-time information.

How Your Business Can Use Digital Signage

You can use digital signage almost anywhere you use static signs. A few ideas:

Menu boards
Directional displays and maps
A virtual receptionist
Urgent announcements or timely information, such as weather and traffic updates
Window or wall displays

Types of Businesses That Can Benefit from Using Digital Signage Displays

Banks: Display current promotions.
Hospitals: Provide directions throughout the building or display urgent messages.
Senior living facilities: Share important announcements and upcoming activities.
Car dealerships: Advertise current deals and new vehicles.
Automotive service center: Maintenance reminders, specials and repair options.
Restaurants: Display menu items and pricing.
Theaters: Advertise showtimes, concessions, gift cards, facility rentals and upcoming movies.
Retail outlets: Promote current sales, hot trends or impulse buys at checkout.

Benefits of Digital Signage

Increased engagement: About 63% of people say digital signage captures their attention. Plus, digital signs have an 83% recall rate and displays with motion capture 400% more views than static graphics.

Flexibility: You can show more messages more often and choose when and where they are displayed.

Enhanced customer experiences: Digital signage reduces perceived wait times at checkout by up to 35%.

Increased sales: Retail stores and food establishments with point-of-sale displays see an increase in impulse purchases of 20% and 80% respectively.

Happier employees: You can engage and motivate your staff with digital signage that highlights their progress toward goals and team and individual achievements. Engaged employees are over 20% more productive and 37% less likely to call in sick. Positive engagement also reduces turnover by 65%.

What is Video Marketing?

Video content that promotes your brand, product or service is known as video marketing.

Implementing video marketing as part of your onsite customer experience is a great way to connect emotionally with your audience, reduce perceived wait times, inspire certain actions and share captivating content that’s easy to remember.

How Your Business Can Leverage Video Marketing

There are many kinds of videos that can promote different aspects of your company, such as:

Brand videos: Build awareness of your brand and how it serves the needs of your audience.
Testimonials: Highlight stories of happy customers and the success they’ve experienced using your products or services.
Educational videos: Share information about your products, services, company history and the other ways you serve the community.
Employee insights: Showcase your team members, their backgrounds, personal interests and the unique abilities they bring to your customers.
Tours: Give your audience a virtual tour of your location and where they can find certain products.

Video Marketing Example

Toledo Clinic, a northwest Ohio healthcare facility, connects with patients in their waiting rooms using BrandedTV by SensoryMax. BrandedTV is customized television programming distributed via a private network. It can be used to show custom videos and graphics without any interruptions from live television.

The types of content that Toledo Clinic shows include interviews with physicians and providers, information about their services, health topics, non-profit partners, upcoming events and new clinic members.

Take a look at a few samples of Toledo Clinic’s video marketing below.

Benefits of Using Video

Build trust by showcasing your company’s expertise and offering valuable insights to the audience.
Connect emotionally with your audience to strengthen their relationship with your brand.
Create further awareness of your company, products, services and brand.
Reduce perceived wait times by entertaining your audience as they wait to interact with your team.

Digital Signage & Video Marketing Solutions from SensoryMax

As a MadAveGroup agency, SensoryMax has direct access to a full team of marketing experts, including videographers, strategists, writers and designers – all dedicated to creating content that engages, motivates and excites your audience.

Our Video and Digital Signage services include:

BrandedTV: customized videos and graphics on a private television network.
Hybrid LobbyVision: a three-zone format that incorporates live television, custom videos, banner ads and scrolling text.

We’ll be happy to manage your video program from content creation to publishing. Or if your team prefers to publish your content, we’ll train them how to use the equipment, while we provide equipment support.

Ready to learn more? Complete this form or call 419.725.9100.

About the Writer

Cassandra Evans has been a Creative Consultant with MadAveGroup since 2019. She has a passion for creating “positive, lasting impressions” on every audience.