Using Sensory Marketing to Create Unforgettable Event Experiences

Sensory Marketing can make your event more successful by creating an elevated and memorable experience for your guests.

Consider these tips for adding scent, audio and visual elements to your presentation.

Scent Marketing: Creating Memorable Atmospheres

Dispersing a unique or branded scent throughout your environment is known as Scent Marketing.

The sense of smell is closely linked to mood and memory. So, the right aroma can trigger recall of pleasant experiences and help your guests associate them with your brand.

Here are a few ways you can use Scent Marketing to elevate your event experience.

The entrance: Give guests a positive first impression from the moment they enter your venue by treating them to a pleasant, on-brand scent at the entrance. Continue to disperse that scent throughout the main areas of the event to create an immersive experience.

Lounges: If there’s an area where attendees can step away from the event to relax for a while, consider using an alternative scent in that room. Soothing aromas such as lavender or jasmine can help your guests escape and unwind so they can return to the event feeling relaxed and refreshed.

Dining areas: Scents that match or complement the food being served can stimulate your guests’ appetites and add another dimension to their experience. A few ideas: use the scent of freshly baked bread or cookies or freshly ground coffee.

Restrooms: Ensuring your restrooms smell fresh and clean contributes to a sense of hygiene, which can be a key factor in how guests perceive the comfort of your event.

Coat rooms: A pleasant aroma can reinforce for your guests that the coat room is clean and that their garments will be well cared for while they’re away.

The Role of Music and Sound in Shaping Event Ambiance

Audio can have a dramatic effect on your guests’ emotions and their eventual memories of your event. Whether music is the focal point of the event or simply playing in the background, the right songs or style of music can set the tone for your event and create the desired reaction from your audience.

Some examples:

To create high energy and excitement, play fast-paced music, like pop or rock.
Instrumental music and nature sounds can relax your attendees.
Popular songs from a specific era or decade can make your guests feel understood, appreciated and nostalgic.

And with surround sound or spatial audio, you can create an immersive experience that further engages your audience and makes your event even more memorable.

Visual Appeal: Leveraging Digital Signage and Lighting for Impact

Strategic visual elements can further captivate your attendees and provide them with key information.

Digital signage can display details such as directions or announcements. It can also serve as an eye-catching wall display.

Specialized lighting can direct your audience’s attention or be synchronized with the audio to further enhance the guest experience.

Combining Elements for a Multisensory Event

By utilizing a strategic combination of Scent Marketing, Audio Marketing and Video and Digital Signage, you can provide a cohesive, elevated experience for your guests and enhance their perception of your brand.

SensoryMax is a MadAveGroup agency, which means we have direct access to a full team of in-house marketing and creative experts.

When you’re ready to take your event to the next level, reach out to us.

About the Writer

Cassandra Evans has been a Creative Consultant with MadAveGroup since 2019. She has a passion for creating “positive, lasting impressions” on every audience.