SensoryMax Director Jon Marker said, “Sensory Marketing can contribute to a welcoming, comfortable and exciting work environment. For instance, scent marketing creates a branded layer that’s pleasant and can actually increase productivity. Video marketing can be a source of employee pride when it’s used to showcase your team’s great work. And audio marketing is an effective tool for sharing good news and important reminders.”
Other industry experts recommend soundproofing, aromatherapy, live plants and minimizing clutter.
You can learn more ways to create a serene office environment for your team in this article by Second Skin Audio, a soundproofing company specializing in home and automotive insulation.
Further Engage Staff and Visitors with Environmental Branding
Updating the physical elements of your environment to reflect your brand can further enhance the space for your team and visitors.
When you use your brand as inspiration for paint colors, furniture, flooring, light fixtures, layout and other components, your atmosphere can deepen employees’ and visitors’ relationships with your brand.
To learn more benefits of an immersive brand experience, call 419.725.9100.
Related Blog Articles
Creating an Effective Branded Environment
Incorporating Sensory Marketing into Your Marketing Plan
Why Audio Marketing Is an Important Element of Your Brand Experience