Luxury: Businesses That Are Doing It Right

In Heathrow Airport, just past immigration and baggage, is an unmarked door that leads to a private lounge known as the Windsor Suite.

Regular guests include actors, musicians, sports stars and politicians who pay $2,500 to $3,800 to saunter past the standard security procedures to access this exclusive lounge. Here, they can order food, watch television and get some work done. Guests can also enjoy private shopping sessions supplied by Heathrow’s personal shoppers, who hand-select items from luxury brands like Dior, Gucci, Prada and Louis Vuitton.

Once home to the Duke of Westminster, this sophisticated Georgian mansion is a retail business that caters to the modern gentleman.

Inside Bourdon House is a tailoring studio, relaxing spa, old-fashioned barbershop, 12-seat screening room, humidor stocked with the best Cuban cigars and the Cellar Bar, a restaurant with an outdoor terrace.

At 12 million square feet, the Dubai Mall is the largest mall in the world, containing more than 1,200 retail stores, two department stores and more than 200 food and beverage outlets.

In the center of the mall is the Dubai Aquarium & Underwater Zoo, one of the largest aquariums in the world. Dubai mall is connected to a 5-star hotel, The Address Dubai Mall, and a sprawling multi-level parking garage with 14,000 spaces.

Shoppers who spend at least $27,000 a month can join the mall’s VIP club. Members have access to luxurious amenities, like personal shoppers, valet parking and a lounge with food and beverage service.

Paris is home to Louis Vuitton’s flagship store, Louis Vuitton Maison Champs Élysées. Personal stylists cater to the rich and famous with exclusive appointments. These meetings are naturally accompanied by a glass or two of premium champagne.

This menswear boutique is considered the most expensive store in the world. It’s recognized by the custom-made $1.7 million Bijan Bugatti Veyron Grand Sport that is typically parked outside the storefront.

House of Bijan is accessible by appointment only. A few of its most famous clients include Tony Blair, Tom Ford, Vladimir Putin, Arnold Schwarzenegger and Presidents Barack Obama, George W. Bush and George H.W. Bush.

Complete with nine floors of designer fashion, Bergdorf Goodman’s women’s store is one of the most successful businesses in the U.S., pulling in about $600 million a year. Guests are encouraged to schedule complimentary appointments with Bergdorf’s highly regarded personal stylists.

And shoppers who have purchased a fur from Bergdorf’s have exclusive access to a climate-controlled vault, where their furs are stored and protected during warmer months. Bergdorf’s arranges the pickup and return of the fur, as well as repairs, alterations, cleaning and glazing.

Want to explore adding luxury to your customer experience? We can help.

Even if you don’t identify as a luxury brand, there’s always room for taking your customer experience to the next level. Give us a call to explore your options: 419.725.9100.