How to Use Sensory Marketing for Your 2025 Brand Refresh

Here are a few strategies for creating lasting impressions with Sensory Marketing.

Sensory Marketing engages your audience by appealing to their senses: sight, sound, smell and even touch. When executed well, it can elevate your brand beyond its visual identity, creating emotional connections that resonate long after an interaction.

A branded scent can become an integral part of your brand’s identity, shaping how customers feel when they enter your store, office or event space. A custom aroma can evoke specific emotions and leave a lasting impression on customers.

Benefits of a Branded Scent:

• Enhances brand recognition.
• Differentiates your space from those of competitors.
• Creates a welcoming and/orenergized atmosphere.
• Promotes emotional connections with your audience.

How Scent Influences Customer Perception and Recall:

• Evokes positive memories.
• Increases time spent in your store or venue.
• Reinforces your brand subconsciously.
• Improves recall of your brand’s identity.

Sound plays a powerful role in how customers perceive your brand. Whether through a carefully crafted soundscape or a curated playlist, audio marketing can help you create an emotional connection with your audience and reinforce your brand identity.

Tips for Using Audio Marketing:

• Use ambient soundscapes to set a unique and specific mood in your space.
• Curate a branded playlist that resonates with or surprises your target audience.
• Incorporate voiceovers in digital content or in-store announcements.
• Add audio cues (short sounds associated with specific actions or events, like the chime at the start of a podcast) to highlight special promotions or launches.
• Ensure your audio elements align with the emotions you want to evoke.

Visual elements are often what customers notice first about your brand. By incorporating dynamic video and digital signage into your spaces, you can grab attention and communicate your message in a fresh, modern way. Whether it’s vibrant images or engaging videos, digital signage can help you revamp your brand’s look and increase customer engagement.

Updating your visual elements with dynamic, eye-catching designs can keep your brand stay fresh and relevant.

Why stop at just one sense when you can engage several? Combining scent, sound, visuals and touch can create an immersive experience that allows customers to almost feel your brand on several levels.

Multisensory Strategy Ideas:

• Pair branded scents with music to create a cohesive in-store experience.
• Align digital signage visuals with background soundscapes.
• Coordinate sensory elements with seasonal or promotional themes.
• Use Sensory Marketing in both physical locations and digital spaces.

A brand refresh is the perfect opportunity to explore the benefits of Sensory Marketing. By purposely and thoughtfully engaging multiple senses, you can create a deeper bond with your audience, strengthen brand loyalty and stand out in today’s competitive market.

SensoryMax is Here to Help with Your 2025 Brand Refresh

We’re experts in crafting multisensory experiences that resonate with your customers. From developing branded scents to creating branded soundscapes and dynamic visuals, our team can guide you through your brand refresh and help you create lasting connections with your audience. Ready to explore sensory marketing? Contact us today to get started!