Environmental Branding for Business Lobbies and Entrances

You have an opportunity to make memorable impressions on people each time they walk into your building.

Environmental branding refers to the elements that reinforce a brand’s personality and culture within its own spaces, from furniture and displays, to lighting and wall treatments, even music and scent. They can all produce powerful feelings in your visitors.

Why First Impressions Matter in Environmental Branding

You only have one chance to make a first impression, and that chance begins before you even speak to your on-site visitors. What prospective customers observe when they enter your business can affect their perception of your brand forever. If the impression is negative, it can affect your ability to win and retain customers.

High-end furniture, rich fabrics and sophisticated scents suggest that a company is successful, while worn carpeting and faded wallpaper don’t do anything to inspire customer confidence in a company.

Color, Materials and Layout for Maximum Impact

Choose colors that fit your brand’s energy. Exciting colors inspire action, while calming colors offer reassurance.
Use materials that represent who you are. Natural textures communicate a dependable brand; shiny and bright surfaces communicate a modern environment.
Determine your lobby’s focal point or the area where people gather, and then place your most valuable visual branding there so it’ll be easily seen.

Ideas for Your Lobby

Wall graphics are a great way to promote your company’s core values while adding beauty or visual interest to your space.
History walls and timelines inform visitors of the values and important events that shaped your company’s growth and success.
Donor recognition displays show your appreciation for those who contribute to your brand’s mission.
Video content educates your visitors about different products and services. It can also showcase testimonials from satisfied customers.

Transforming Lobbies and Entrances into Powerful Brand Assets

A commitment to environmental branding means you take advantage of every opportunity to promote your brand personality. Your lobby or entrance is your first opportunity to advocate for your brand and let your character shine. Use the time your customers spend there to great effect.

Environmental Branding Solutions for Lobbies and Entrances

Ready to get started? We’re happy to help. Our talented team is dedicated to helping you provide your customers with memorable brand experiences that lead to long, fruitful relationships.

We’ll work with you to understand or develop your company’s personality and then represent it throughout your lobby with our environmental branding strategies. The experts of SensoryMax are ready to help you elevate your brand.

To get started, please fill out this form or call 419.725.9100.

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