Summertime Marketing Strategies: Updating Sensory Marketing for the Seasons

The changing of the seasons is a good reminder to update your Sensory Marketing to reflect the new season and provide a fun, memorable customer experience.

Consider these tips for Video and Digital Signage, Scent Marketing and Audio Marketing.

Leveraging Video Marketing for Summer Campaigns

Assess your current Video and Digital Signage content. Does it reflect the vibrance and excitement of summer?

When you use the seasons as a guide for your digital content, you can inspire and excite your visitors, keeping them fully engaged as they wait to speak with your team.

Video Marketing Ideas

As you’re determining the right theme for your content, consider incorporating popular summer activities and destinations, such as:

Bright beaches, rolling waves and sandcastles
Campgrounds, kayaking and fishing
Crackling bonfires, roasting marshmallows and stargazing
Vibrant gardens and colorful flowers
Swimming pools, giant floaties and ice cream
Festivals and picnics
Nature hikes and bike rides

Harnessing the Power of Scent in Your Summer Marketing

When you go outside on a warm summer day, take a deep breath. That fresh smell might bring with it happy memories, like riding bikes with your childhood friend, watching your children run through the sprinkler or hosting backyard barbecues with the entire family.

You can recreate that effect and evoke those kinds of memories for your visitors with Scent Marketing.

Popular summer aromas include floral, fruity, sea salt, citrus and fresh aquatic scents.

Scent Marketing Guidance

Selecting the right seasonal aroma for your business depends on a variety of factors, like:

Your company’s personality: professional, laid back, sincere, innovative, etc.
Your brand image: the product or service your brand represents, how your brand makes people feel and what your brand says about your customers’ status or identity
How you want people to feel and react: Do you want visitors to feel calm or energized? Soothed or invigorated? Romantic? Focused? Cozy?

Updating Audio Marketing for Summer Audiences

Audio Marketing is the practice of playing music and messaging in your location to share information with visitors and set the tone in your environment.

And when you curate a music playlist that reflects the vibe of the season, you can create a fun, motivating atmosphere that entertains your audience.

Audio Marketing Ideas

Planning summer specials? Use audio messaging to create awareness and excitement for seasonal promotions.

For music, select tracks that match the high energy of the season like “I Gotta Feeling” by The Black Eyed Peas, or songs that highlight the joys of summer, such as “Surfin’ USA” by The Beach Boys.

Develop Summer Sensory Marketing Strategies with SensoryMax

Excited to use the summer season to revamp your Sensory Marketing, but not sure where to start? At SensoryMax, our expert team will work with you to ensure you have summer materials that delight and engage your audience during every visit.

Reach out to us to learn more.

About the Writer

Cassandra Evans has been a Creative Consultant with MadAveGroup since 2019. She has a passion for creating “positive, lasting impressions” on every audience.